Managed Shopify data optimisation

Turn messy catalogue data into measurable revenue lift.

We audit titles, descriptions, alt text, metafields, and schema across every SKU, then deliver implementation-ready fixes in a single importable CSV.

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Problem and opportunity

Product data debt compounds across SEO, ads, and conversion.

Lower conversion rates

Unclear descriptions and inconsistent product messaging create friction right before checkout.

Missed organic traffic

Thin metadata and duplicate patterns suppress rankings across high-intent category searches.

Catalogue scale issues

Manual QA breaks down as SKUs, suppliers, and collection rules scale faster than teams can review.

How it works

A structured workflow built for lean eCommerce teams.

Ingest catalogue data

We review catalogue exports against a quality framework built for Shopify merchandising and SEO.

Score every SKU

Each product receives dimension-level scoring for titles, descriptions, alt text, metafields, and schema.

Generate prioritised fixes

Recommendations are grouped by likely commercial impact and formatted for straightforward review.

Deliver implementation pack

You receive an import-ready CSV plus a concise action summary your team can execute immediately.

Interactive demo

Compare baseline quality against an optimised catalogue state.

This demo mirrors our managed deliverables: KPI movement, category-level scoring, and product-level pass, warn, and fail flags.

Demo store

Northline Goods

Products audited

382

Critical issues

Metadata coverage

68%

Projected CTR uplift

13%

13% vs current baseline

Overall health score

0/100

Dimension breakdown

SEO Titles · Descriptions · Alt Texts · Metafields · Schema

Product row status table

Product	SEO	Description	Alt text	Metafields	Schema	Overall
Apex Trail Pack 24L	WARN	PASS	FAIL	WARN	PASS	WARN
Granite Insulated Bottle	PASS	WARN	WARN	FAIL	PASS	WARN
Summit Shell Jacket	FAIL	WARN	FAIL	WARN	PASS	FAIL
Ridge Merino Base Layer	PASS	PASS	WARN	PASS	PASS	PASS
Forge Utility Duffel	WARN	WARN	WARN	PASS	WARN	WARN

Capabilities

Services designed to improve data quality at every growth stage.

Audit

Product Data Audit

Catalogue-wide quality scoring with a prioritised remediation map by SKU and issue type.

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SEO

SEO Optimisation

Metadata and on-page copy improvements designed to improve qualified organic click-through.

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Health Check

Website Health Check

Sitemap and template diagnostics to uncover technical blockers and content gaps fast.

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Client profiles

Trusted by growth teams managing high-change Shopify catalogues.

Named logos and case studies are currently under client approval. The examples below reflect active store profiles we support.

DTC outdoor retailer2,300 SKUs

Homeware brandMulti-region feeds

Beauty catalogueSeasonal launches

Speciality food storeRapid SKU churn

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Ready to make Shopify work for your business?

Whether you're starting from scratch or looking to get more from an existing store, we're ready to go.

Get in touch